TUP coverage

Comprehensive survey

The TUP/Technology User Profile questionnaire is dynamically designed to gather the devices and services people have, how they use them, and who they are. Each connected device – smartphone, feature phone, computer, tablet, or game console – is profiled by brand, acquisition date, activities, and more. Additionally, the survey spans a range of consumer electronics and services.

The TUP/Technology User Profile study is comprehensive, covering a wide range of technology products and services used by the universe of all online adults

Topic	Summary
Devices	Smartphones, feature phones, desktop computers, notebook/laptop computers, tablets, game consoles Ownership: Home, work/employer-provided, public, operating systems, acquisition date, brand, new/used Number of devices used by type, weekly hours
Activities	Entertainment, shopping, communication, productivity, personal, cloud storage/sharing, printing, social, graphics/image Work-related activities, personal activities AI-assisted activities
Printers	Printers: inkjet, laser Ownership, acquisition date, brand, new/used Printing activities, supplies, channels, remote printing services, printer features
Consumer electronics	Wearables, hearables, smart speakers, VR headsets, smart home/IoT
Demographics	Age, generation, gender, household income, socioeconomic status Employment status, employer size, industry, role
Remote work status	Current remote work status, remote work status prior to the pandemic, expected remote work status in one year
Purchase plans	12-monthly plans to purchase computers, printers, consumer electronics

TUP Lenses

TUP Lenses focuses on specific areas covered in the comprehensive survey. Each lens is focused on a specific market area and includes relevant findings from TUP datasets. Continuously subscribing clients receive matching results from prior waves, revealing marketplace trends.